Designer, Illustrator

A long-running retainer remapping Meta's brand identity around diversity and inclusion, then building the asset library that identity had to live in. I made over fifty hero illustrations and icons, static and motion, across Facebook Pay, Portal, Privacy, Social Impact, Central Integrity, and the COVID-19 information center.

The work was less about single images than about holding a system. Every asset shipped in light and dark, at multiple aspect ratios and device sizes, and had to read the same way in each. Illustrating human closeness and trust inside those constraints meant carrying the meaning in gesture and composition rather than detail, since detail was the first thing lost at small size or inverted into dark mode.